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Effective Date: October 1, 2025
Last Updated: October 1, 2025

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INTRODUCTION

Zoetic Motion ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.zoeticmotion.com) and use our services, including the PULSE platform and ATE program.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

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INFORMATION WE COLLECT​

Information You Provide to Us

We collect information that you voluntarily provide when you:

• Fill out contact forms or schedule calls

• Register for our waitlist or programs

• Create an account on the PULSE platform

• Communicate with us via email or other channels

• Participate in surveys or feedback requests

This may include:

• Name and contact information (email, phone number)

• School or organization affiliation

• Age or date of birth (for minors, with parental consent)

• Account credentials (username, password)

• User-generated content (messages, feedback, designs)

Information Collected Automatically

When you access our website or use PULSE, we automatically collect certain information, including:

• Device information (IP address, browser type, operating system)

• Usage data (pages visited, time spent, clicks)

• Location data (general geographic location based on IP address)

• Cookies and similar tracking technologies (see "Cookies" section below)

Information Collected Through PULSE Platform

When using the PULSE platform, we collect:

• Video recordings of exercises (processed locally on your device when possible)

• Movement analysis data (rep counts, form quality scores, pose keypoints)

• Exercise completion data (dates, times, exercise types)

• Progress metrics and trends over time

• Device camera access (only during active use of the app)

Important: Video recordings are processed to extract movement data and are not stored permanently unless you explicitly choose to save them. We retain movement data (pose keypoints, rep counts, scores) but not raw video footage.

 

HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Provide, operate, and maintain our services

• Process registrations and manage accounts

• Communicate with you about programs, updates, and support

• Analyze and improve our services and user experience

• Develop new features and conduct research

• Ensure security and prevent fraud or misuse

• Comply with legal obligations and protect our rights

Research and Development

We may use aggregated, de-identified movement data for:

• Improving our AI algorithms and movement analysis

• Research on youth athlete movement patterns

• Publishing findings in academic or industry publications

• Developing new features and services

Important: When used for research, data is anonymized and cannot be traced back to individual users.

 

SPECIAL PROTECTIONS FOR MINORS (UNDER 18)

We take the privacy of minors seriously and comply with the Children's Online Privacy Protection Act (COPPA) and the Family Educational Rights and Privacy Act (FERPA) where applicable.

Parental Consent

For users under 18, we require verifiable parental or guardian consent before collecting any personal information. This consent is typically obtained through:

• School programs (where schools act as parent agents)

• Direct parental consent forms for individual users

• Age verification during account creation

What We Collect from Minors

We only collect information necessary to provide our services:

• Basic account information (name, age, school affiliation)

• Movement data for training feedback

• Progress and completion data

What We Don't Do with Minor Data

We will NEVER:

• Sell or rent minor data to third parties

• Use minor data for targeted advertising

• Share personally identifiable information without consent

• Condition service access on providing more data than necessary

Parental Rights

Parents and guardians have the right to:

• Review their child's personal information

• Request deletion of their child's data

• Refuse further collection or use of their child's information

• Contact us with questions: info@zoeticmotion.com

 

HOW WE SHARE YOUR INFORMATION

We do not sell, trade, or rent your personal information to third parties.

We may share your information in the following limited circumstances:

With Schools and Coaches (PULSE Users)

If you use PULSE through a school athletic program, coaches and authorized school personnel can access:

• Your exercise completion data

• Form quality scores and trends

• Progress metrics

They cannot access:

• Video recordings (unless you explicitly share)

• Personal communications with us

• Data from exercises done outside school programs

With Service Providers

We may share information with trusted third-party service providers who help us operate our services, including:

• Cloud hosting providers (data storage)

• Analytics services (usage tracking)

• Communication platforms (email, support)

All service providers are contractually required to protect your data and use it only for specified purposes.

For Legal Reasons

We may disclose information if required by law or in good faith belief that such action is necessary to:

• Comply with legal obligations or court orders

• Protect and defend our rights or property

• Prevent fraud or security threats

• Protect the safety of users or the public

Business Transfers

If Zoetic Motion is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.

With Your Consent

We may share information for other purposes with your explicit consent.

 

DATA SECURITY

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit (SSL/TLS)

• Encryption of sensitive data at rest

• Access controls and authentication

• Regular security assessments

• Employee training on data protection

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

 

DATA RETENTION

We retain your information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy.

Specific retention periods:

• Account information: Until account deletion or 3 years of inactivity

• Movement data: Up to 5 years for research purposes (anonymized after 1 year)

• Communication records: 3 years from last contact

• Website usage data: 2 years

You may request deletion of your data at any time (see "Your Rights" section below).

Exception: We may retain certain information longer if required by law or for legitimate business purposes (e.g., resolving disputes, enforcing agreements).

 

YOUR RIGHTS AND CHOICES

Depending on your location, you may have the following rights:

Access and Portability

Request a copy of the personal information we hold about you in a portable format.

Correction

Request correction of inaccurate or incomplete information.

Deletion

Request deletion of your personal information, subject to legal obligations.

Restriction

Request that we limit how we use your information.

Objection

Object to our processing of your information for certain purposes.

Withdraw Consent

Withdraw consent for processing where we rely on consent as our legal basis.

Opt-Out of Communications

Unsubscribe from marketing emails using the link in any email or by contacting us.

To exercise these rights, contact us at: info@zoeticmotion.com

We will respond to requests within 30 days. We may require verification of your identity before processing requests.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

• Remember your preferences and settings

• Analyze website traffic and usage patterns

• Improve user experience

• Provide relevant content

Types of Cookies We Use

Essential Cookies: Required for the website to function properly (cannot be disabled).

Analytics Cookies: Help us understand how visitors use our site (Google Analytics, etc.).

Functional Cookies: Remember your preferences and choices.

Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

For more information on how to manage cookies, visit: www.allaboutcookies.org

 

THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before providing any information.

 

CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect and how it's used

• Right to delete personal information

• Right to opt-out of sale of personal information (Note: We do not sell personal information)

• Right to non-discrimination for exercising your rights

To exercise these rights, contact us at: privacy@zoeticmotion.com or call: [Your phone number]

 

INTERNATIONAL USERS (GDPR COMPLIANCE)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing

We process your information based on:

• Consent (for optional services)

• Contract performance (to provide services you've requested)

• Legitimate interests (to improve services and ensure security)

• Legal obligations (to comply with laws)

Data Transfers

Your information may be transferred to and processed in the United States. We ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by the European Commission

• Adequacy decisions where applicable

Additional GDPR Rights

• Right to lodge a complaint with your supervisory authority

• Right to data portability

• Right to withdraw consent at any time

EU Representative Contact: [To be appointed if/when required]

 

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website

• Updating the "Last Updated" date

• Sending email notification for significant changes (if you've provided an email)

Your continued use of our services after changes constitutes acceptance of the updated Privacy Policy.

 

CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@zoeticmotion.com
 

Response Time: We aim to respond to all inquiries within 5 business days.

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SPECIAL NOTICE FOR SCHOOLS

If you are a school or educational institution using our services, additional terms may apply under FERPA and state student data privacy laws. Please contact us at info@zoeticmotion.com for our School Data Privacy Addendum.

This Privacy Policy is effective as of October 1, 2025.

 

 

SUMMARY (TL;DR)

We collect: Contact info, usage data, and movement data from PULSE users.

We use it for: Providing services, improving our platform, and research (anonymized).

We protect: Strong security measures, encryption, and limited access.

We don't: Sell your data, share it without permission, or use minor data for advertising.

You can: Access, correct, delete your data, or opt-out anytime.

Questions? Email info@zoeticmotion.com