Who We Are
zoetic means full of life.
We apply AI to keep life in motion.
We build RISE, our athletics platform for schools, and we teach the next generation to build with us through ATE, our product design studio.
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Zoetic was founded by Zeeshan Khan, a Cal Poly M.S. graduate who grew up navigating multiple heart surgeries and the athletic limitations that came with them.
That experience became a conviction: the best technology for young people is built with them, not just for them. What began as NSF-supported research in movement and health grew into today's model, where students learn real product design in ATE, their strongest ideas shape RISE, and both sides get something rare: students do real work, and our platform stays grounded in real needs.
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Our Approach
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We practice what we teach: Zoetic's own operations run on agentic AI systems we built in-house, and our students learn to build the way modern product teams actually work.
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Our work is funded in part by the National Science Foundation.
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Every ATE cohort ends at a real showcase, and every RISE feature answers a real need someone found.
Philosophy
Students First. We build with students, not for them. Their feedback drives our roadmap, their designs become our features, and their success is our measure of impact.
Privacy & Ethics. Youth athlete data is sensitive. We maintain transparent data policies, require opt-in consent, never sell individual data to third parties, and enforce age-appropriate privacy protections that comply with COPPA and student data regulations.
Supplement, Don't Replace. Our tools support qualified coaches, athletic trainers, and medical professionals, never replace them. We make their jobs more data-driven and efficient, taking in their feedback every step of the way.
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Accessible to All. Movement feedback shouldn't require expensive equipment or elite facilities. RISE gives you access to the most innovative technology, right on your phone.